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Durability Matters, we are often asked about the durability of our name plates and industrial labels, many of our clients think that because someone sells a nameplate or label and they make a claim about the durability of the plate or label, that somehow they are automatically covered in a protective cloak of durability fairy dust and that the name plates will last as long as the unsubstantiated claims by the local engraver or name plate maker gives you. We often hear, “All name plates are the same “, “We know, as we have done our due diligence and all engravers are the same. “ Therefore, whatever you tell us is simply marketing hype. →